Sunday, December 18, 2011

Open a blog: a guide to take their first steps into the world of Web publishing

Want to start your own blog, but it is the first time you go into the difficult and rewarding world of online publishing? Here's a good starting point to acquire the first, fundamental concepts that will help you in the choices that you take.

Open a blog: a guide to take their first steps into the world of Web publishing

When you deal with certain issues, but which are entered just by osmosis in our cultural background, a prerequisite is a must.

This guide is for, and so will be passionate, to those who have decided to open a personal blog, but have never had experience of management, so they need to have a general framework to get an idea and not in front of anguish to questions that may appear simple to the more experienced.

What is a Blog? is exactly what I want to start a blog?

Wikipedia gives a concise definition but at the same time describe what type of web structure could be defined as "blog".

In computer science, and more specifically in the jargon internett, a blog is a website, usually maintained by an individual or an entity in which the author posts more or less regularly, in a sort of online diary, the their thoughts, opinions, thoughts, considerations, and more, along with possibly other types of electronic equipment such as images or video. The term blog is short for web log, or "network trace"

By taking this name as a starting point it is evident that a blog revolves around the key word "diary".

The structure revolves around the fact the indexing of content by date.

The date is an integral part of the contents, determine the history and the frames automatically at a specific context.

The advantage of this approach is reflected on the topics covered.

Unlike websites "classic" it usually is not strictly a blog and if it is a single-subject argument in particular (kind of blog) confronts him from the subjective viewpoint of the author.

Generally speaking the author's experiences, the topics can be multiple, since the same address situations of different nature in real life and it shows the opinions.

Very often this approach is not respected, the reason, however, is almost always linked to the ease of use of management software for blogs which makes it adaptable to the construction of "mini-sites" rather than the ductility of concept of blogs, but the advantages / disadvantages of this approach we will discuss later.

Given its nature, the blog is alive thanks to the comments of his readers who decide to present its opinion on the topic "thrown into the pot" in every single post.

This, at the same time, determines that a blog does not need a support structure such forums, and basically is not prepared for this.

However, there are various types of blogs and I think not, however, effectively covering all facets of existence. List the ones that I see are "macro classes":

The blog is the one that sticks to the nature of online diary so far described.

The corporate blog (or blog company) is a blog run by employees of a company or contributors to a project, usually the same private domain, and is in an informal way of life within the company.

The "media-type blogs" such as Photoblogs, the vlog (video blog) and linklog in which the author prefers to talk about the images or videos, or bring food for conversation through links to news. Usually texts are kept to a minimum, to limit or captions are small introductions.

The blog of gender, as we had to mention, blogs are dealing with a subject of general nature but fixed as the "politics", "technology", "art" and so on. Compared to a traditional Web site, however, will hardly objective reasoning as guides or manuals, which will be replaced by more subjective opinions, tips and tricks or warnings followed by some explanation.

As can be seen from these definitions a blog with the uppercase "B" has an informal language, presents food for thought, tell stories or pieces of life, analyzes, dissects, but almost never requires a definitive point of view. It is the virtual home of an author, not his job.

Obviously, and I do not know if it's a good spread of this tool very often puts in crisis the definition and therefore the reason why blogs were born.

Many of today's "blog" or pseudo-these are for all intents and purposes, as we said, 'mini-sites ".

My personal opinion is that this happens because when it becomes a new means of common use about engages in lobbying tends not properly informed about the limits and potential, but it takes for the good performance that goes for more .

The disadvantages of this approach should instead be truisms.

The structure is not prepared to support a website, but is adapted and expanded to show it.

The comments section turns into a forum but did not manage the organizational advantages for a structured debate: you've all seen many comments that replicate and are quoted with difficulty, but to follow the thread.

The posts are turned into static pages where the data loses its historical value is simplistic to assume the meaning of "day of publication"

The research content becomes unmanageable: blogs usually index by date (thus explaining the presence of a default calendar, almost never used) and through tags or categories for indexing by subject. The search for strings instead use this force is almost always counterproductive.

Far more important is the disadvantage in terms of success.

Competing with professional titles, whatever the topic, it is very difficult and is, removed a few exceptions, a losing battle.

Many blogs become fact, aimhè, trivial sounding boards for these portals, the most famous, dating is not fresh news, articles reshuffles and even worse copy of the original.

This only leads to a rapid loss of credibility and interest from readers.

Instead of putting themselves and their experiences in the game is much more productive.

The reader knows he will find something with which to compare the original but most of the staff, so you do not return for the mere news that can have a variety of sources, but for your opinion to the news.

In conclusion

Closing this first part, if I could make you fully understand the meaning of Blog and you are more convinced to open one of your own, I will be happy to show you the basics to know to make the right technical choices.

For those who believes that, ultimately, is not a blog that he intended to open: do not be discouraged. The web offers other important tools that often take advantage of gray shades that exist between blog and website "classic", or focus on particular aspects of specific "social networks", providing, therefore, most appropriate structures. Certainly a careful search we can find what you seek.

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